If you release beats on a random cycle, you might lose interest in some of your audience. If they check your site after a week and don’t see any new beats, they might not check it again for some time. Having a schedule gives your audience a reason to check out your page as often as you release beats.
So the key takeaway here is that releasing beats regularly will keep your audience engaged which will aid in your momentum as an artist, as well as your creative output. If you have to keep releasing new music every week, you’re likely going to have to create new music every week, which will help you to grow as a producer.
Furthermore, both producers attested to steady or increased sales when consistently releasing beats. Releasing beats inconsistently may lead to decreased sales when people stop checking your page for new beats.
However, the most important thing to remember is to make great music! You can have the greatest, most comprehensive release strategy in the world; you can have great marketing, great branding, great keywords, and you can be releasing music consistently, but if you’re music is not up to par with professional standards of quality, you may be wasting your time.
At the end of the day, making great music is always the goal.
-Beats Central Team
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